tag:blogger.com,1999:blog-51571982011-04-21T12:02:19.227-07:00Transition to new organizationCraighttp://www.blogger.com/profile/08338128816841321415noreply@blogger.comBlogger31100tag:blogger.com,1999:blog-5157198.post-1064234263237942842003-09-22T05:37:00.000-07:002003-09-22T05:37:42.880-07:00Latest great read: Moneyball: The Art of Winning an Unfair Game <br />by Michael Lewis <br />Lewis looks at how the Oakland A's have become one of the best team's in baseball with one of the lowest payrolls. <br />How do they do it? <br />They have challenged the conventional wisdom on how games are won and the kinds of players you need to succeed. By finding a unique perspective you can beat those who are still playing by the old rules. <br /> <br /><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5157198-106423426323794284?l=pdmgoodtogreat.blogspot.com' alt='' /></div>Craighttp://www.blogger.com/profile/08338128816841321415noreply@blogger.comtag:blogger.com,1999:blog-5157198.post-906018802003-03-12T11:14:00.000-08:002003-03-12T11:27:42.000-08:00Here are some of the reference materials that we are incorporating into our thinking and planning. The books are available at Amazon.ca/com. <br /> <br />Built to Last: Jim Collins and Jerry Porras <br />How do great companies consistently grow through generations of management, technologies and social and business change? Eighteen companies that have succeeded for 50 to 150 years. <br /> <br />Good to Great: Jim Collins <br />Can a good company make the transition to a Great company? Eleven have - see what they had in common. <br /> <br />Counterintuitive Marketing: Clancy and Krieg <br />With the average brand in decline and ROI on marketing investments declining, how does one create a truly successful marketing-oriented company? <br /> <br />Boyd (OODA): Robert Coram <br />The most important strategist of the 20th century - how does one consistently beat the competition? <br /> <br />The Ultimate Secrets of Advertising: John Philip Jones <br />Solid, research-based results on how to drastically improve the effectiveness of advertising and promotional budgets. <br /> <br />Who Says Elephants Can't Dance: Lou Gerstner <br />You think we have cultural issues to address in the Good-to-Great transition? IBM's Gerstner talks about culture, structure and strategy and how he used them to turn around the company when it was on its way to bankruptcy. <br /> <br />Cluetrain Manifesto: Christopher Locke <br />Markets are conversations. As the brand owner, you better be a part of the conversation because it will go on whether your involved or not. <br /> <br />Tipping Point: Malcolm Gladwell <br />Why do some trends grab hold while others never gain traction. A fascinating look at relationships, networks, and how and when cultures change. <br /><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5157198-90601880?l=pdmgoodtogreat.blogspot.com' alt='' /></div>Craighttp://www.blogger.com/profile/08338128816841321415noreply@blogger.comtag:blogger.com,1999:blog-5157198.post-906014312003-03-12T11:06:00.000-08:002003-03-12T11:06:02.500-08:00This will be the clearing house for the many new initiatives being started as part of the PDM Group "Good-to-Great" transition.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5157198-90601431?l=pdmgoodtogreat.blogspot.com' alt='' /></div>Craighttp://www.blogger.com/profile/08338128816841321415noreply@blogger.com